For Olympism is a social philosophy which emphasizes the role of sport in world development, international understanding, peaceful coexistence, and social and moral education. De Coubertin understood,towards the end of the nineteenth century,that sport wasabout to become a major growth point in popular cultureand that, as physical activitygrounded in rule -adherence, it was apparently universalisable, providing a contact pointacross cultures.
A universal philosophy by definition applies to everyone, regardless of nation, race,gender, social class, religion or ideology, and so the Olympic Movement has worked for acoherent universal representation of it self a concept of Olympism which identifies a rangeof values to which each nation can sincerely commit itself whilst at the same time findingfor the general idea a form of expression which is unique to itself. Generated by its ownctdture,location, history, tradition and projected future.
De Coubertin, being a product of late nineteenth - century liberalism, emphasized thevalues of equality, fairness, justice, respect for persons, rationality and understanding, au-tonomy, and excellence. These are values which span nearly 3000 years of Olympic histo-ry,although some of them may be differently interpreted at different time. De Coubertinsaid:" but now Olympia... has been rebuilt or rather renovated under forms which are different because modern,yet steeped in a kindred atmosphere？"
The contemporary task for the Olympic Movement is to further this project:to try tosee more clearly what its Games （and sport in wider society） might come to mean. Thistask will be both at the level of ideas and action. If the practice of sport is to be pursuedand developed according to Olympic values, the theory must strive for a conception ofOlympism which will support that practice.
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Theme 1 The Olympic Idea
Theme 2 Olympic Histon/
Theme 3 Olympic Education
Theme 4 Sport, Art and the Olympics
Theme 5 Olympic in Chine
Themes 6 Olympic in China
Reading：
Olympic Education in Chine
Olympic Marketing
Olympics and the Mess Media
主题1 奥林匹克理念
主题2 奥林匹克历史
主题3 奥林匹克教育
主题4 体育、艺术和奥林匹克
主题5 早期奥林匹克运动与中国
主题6 中国奥委会、中国台北奥委会与国际奥委会关系问题的最终解决方案

奥林匹克教育与媒体建立和保持良好的关系很重要。国家奥委会的媒体官员和体育主管机构不仅在体育方面，而且在奥林匹克主义价值和奥林匹克教育方面也精通这些事务。奥林匹克运动教育的效果一部分要借助媒体。例如，英国奥委会委托一些奥林匹克的人士，每月出席一次BBC的周末体育节目中，保证了在整个一年当中，对体育界人士作了一次简介。BBC的5频道也制作了一个名为“奥林匹克之梦”的节目，着重于奥林匹克学院所有方面的工作，包含了奥林匹克基金会和奥林匹克教育的开展情况等。