图书基本信息

牛津通识读本：创新 Innovation: A Very Short Introduction
中文书名： 牛津通识读本：创新
作者： Mark Dodgson;David Gann
ISBN13： 9780198825043
类型： 简装(简装书)
语种： 英语（English）
出版日期： 2018-11-01
出版社： Oxford University Press, USA
页数： 168
重量（克）： 90
尺寸： 17.272 x 11.684 x 0.762 cm

商品简介

What is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.

书评与摘要

What is innovation? How is innovation used in business? How can we use it to succeed?

Innovation, the ways ideas are made valuable, plays an essential role in economic and social development, and is an increasingly topical issue. Over the last 150 years our world has hit an accelerated rate of transformation. From airplanes to television to penicillin, and from radios to frozen food to digital money, the fruits of innovation surround us.

Innovation: A Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Considering innovation today, and discussing future disruptive technologies such as AI, which have important implications for work and employment, Mark Dodgson and David Gann consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy.

ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.